PR Invitional
Designing for teens! How terrifying. PRI is a national running event put on by Brooks, bringing the fastest young athletes to Seattle and making them fight with their legs! This year had an outer space theme while at the same time utilizing existing assets from previous years. The monster-track face was a real light bulb moment. Loved seeing this come to life with the sock, the sticker pack, and the printed collateral for the event.